In-HOUSE DESIGN AWARD
GOLD AWARD
In 2024, MassMutual set out to honor four cultural moments at a brand level — Black History Month, Women’s History Month, Pride & Veterans Day. Our challenge: Acknowledge the contributions of four distinct communities within one campaign. How did we balance each moment’s importance with our ethos of interdependence? “The celebration starts with you. And it continues with us.” In other words, positive change can be sparked by one person, but it can only continue through the power of mutuality.
Cultural Moments 2024: It starts with you.
In-House Design Award
Issued by Graphic Design News (GDUSA) Awards · Aug 2025
MassMutual | Cultural Moments: It Starts With You.
Award Category: Advertising & Ad Campaigns
Gold Award 🥇
Issued by Financial Communications Society (FCS) Portfolio Awards · May 2025Issued by Financial Communications Society (FCS) Portfolio Awards · May 2025
MassMutual | Cultural Moments: It Starts With You.
Award Category: Advertising/Print Campaign (Consumer)
HonorAble Mention
Issued by In-House Agency Forum (IHAF) Awards · Nov 2024
Late Night Search 💬
Social Campaign
Honorable Mention: Creative CopywritingBecause nothing stops 3 a.m. doomscrolling like a reassuring message from MassMutual.
BronzE Award
Bronze Award 🥉
Issued by Hatch Awards · Oct 2024
Happy Papi’s Day
Award Category: OOH (Single Entry)
MassMutual x Boston Red Sox OOH – Father’s Day
PLATINUM Award
Platinum Award 💎
Issued by Hermes Creative Awards · Apr 2024
2023 MassMutual Holiday Cards
Award Category: Print Media — Design — 44. Holiday Card
Concept & Copywriting: Brian Anderson