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"Current Mood: Blah"

MOODIBAR SOCIAL AD

OBJECTIVE

I wanted to practice creating an ad that focused on the copywriting. As my client, I chose a unique brand of chocolate bar that I came across in a candy store, Moodibar, that focuses on selling treats based on the prospective buyer’s emotions. There’s a flavor for Happy, Tired, Grumpy, and so on.

EXPLANATIon

First, I took a popular hashtag, #currentmood, and modified it to fit the brand of Moodibar. In this case, I chose their flavor “blah,” and created the word “blah” itself out of words that may describe how someone is feeling when they need a quick pick-me-up. And on a drab day like Monday, who wouldn’t want to taste some decadent chocolate mixed with caramel and sea salt?

SCIENTIFIC AMERICAN PRINT Ad CAMPAIGN

“A CHANGE IN STARGAZING”

PRINT AD 1 OF 3

 

OBJECTIVE

Create a print ad promoting Scientific American, an extremely long-running scientific publication in order to increase its relevancy and position it as a must-read magazine for today.

 

EXPLANATION

In order to create a sense of relevancy and almost urgency, I designed a word search using the name of planets, stars, etc., including how Pluto is no longer a planet and that there will always be new discoveries in science. 

I generated all copy and design for this print ad.

"A CHANGE IN THE CLASSROOM"

PRINT AD 2 OF 3

 

OBJECTIVE

Create a print ad promoting Scientific American, an extremely long-running scientific publication in order to increase its relevancy and position it as a must-read magazine for today.

 




EXPLANATION

In order to show how drastically views on the world have changed over time, as religion's influence in the classroom has lessened over time.  I designed a science pop quiz complete with comically incorrect answers to demonstrate the way Americans have changed over time and their need to stay informed and updated.

I generated all copy and design for this print ad.


“A CHANGE OF THE TIMES”

PRINT AD 3 OF 3

 

OBJECTIVE

Create a print ad promoting Scientific American, an extremely long-running scientific publication in order to increase its relevancy and position it as a must-read magazine for today.

 

EXPLANATION

When it comes to politics, we are living in a different era, a time full of "alternative facts" and "fake news" that could be confusing or misleading to the public. I created a modern crossword puzzle using words and concepts related to the current Trump administration to stress the importance of staying knowledgable and accurate during these times.

I generated all copy and design for this print ad.

“REFRESH YOUR SENSES”

LIFEWTR. PRINT AD

LIFEWTR (as in Life Water) is a premium bottled water brand from Pepsi. They are “committed to advancing and showcasing sources of creativity. That’s why every few months we launch a new series of LIFEWTR bottle water focused on a unique aspect in art… All it takes is one drop to make a wave and when we elevate creators equally, inspire the world and are inspired by others, LIFEWTR lets creativity flow.” –Their website

EXPLANATIon

I thought it would be fun to create a “scratch ‘n’ sniff” print ad that invoked the same feelings as the bottle’s design. The design reminded me of a tropical beach with ultra-clear water and ocean waves, hence why I chose this image as the background. There is a message in every bottle from LIFEWTR, since they are committed to showcasing art with their designs.

"DOn't TAP the glass"

SHARK EXHIBIT PRINT AD  (1 of 2)

 

OBJECTIVE

Practice writing headlines by creating a print ad that encourages the public to visit a shark exhibit (in this case, at the New England Aquarium.)

 

EXPLANATION

I understand and enjoy the importance of writing that starts one way, and flips around to become more unexpected or clever. 

I generated all copy and design for this print ad.

"JAWS WILL DROP"

SHARK EXHIBIT PRINT AD  (2 of 2)

OBJECTIVE

Practice writing headlines by creating a print ad that encourages the public to visit a shark exhibit (in this case, at the New England Aquarium.)

EXPLANATION

What did the movie JAWS do well?  Create a sense of eeriness.

I generated all copy and design for this print ad.

"ONE BAD APPLE "

CVS FLU SHOT PRINT AD

OBJECTIVE

Practice writing headlines by creating a print ad that encourages the public to get their annual flu shot at CVS this flu season

 

EXPLANATION

Fall season means flu season.  Instead of going apple-picking with a nasty case of influenza, I would encourage you to keep you and those around you safe with a flu shot from CVS. 

I generated all copy and design for this print ad.