I live by the power of words and choose them carefully to create lasting impressions.

EXPERIENCE

MassMutual. JUNE 2022-PRESENT.

Jr. Copywriter

  • Create everything from digital banners, emails, and social posts, to collateral, print ads, blog posts, and infographics that achieve creative excellence while supporting brand voice

  • Write for one-off communciations, multi-channel integrated campaigns, and everything in between

  • Partner with designers and other team members to find the best possible creative solutions to communication challenges

  • Manage and incorporate feedback from multiple internal stakeholders

Exclusive Concepts, INC. Nov 2021-Jan 2022.

Copyeditor


I wrote, edited & used best practices to optimize e-commerce copy for a wide range of online businesses; different types of copy included product descriptions, blog posts, customized landing pages, etc.

THE LOVE STORY MEDIA, INC. April 2021-NOV 2021.

Google Ads digital Marketer


Communicated through effective copywriting, targeting the audience that the non-profit aims to serve.

Created hyper-targeted keywords to convey the heart of The Love Story's mission and service.

Adjusted ad copy and landing pages as needed in order to maximize conversions and increase impressions.


The Capacity coach. 2019-2020.

COPywriter INTERN


Generated copy for blog posts and fully edited existing PLR content,

incorporating brand terms and SEO best practices in order to create

streamlined messaging for the client’s life coaching business.


ADLAB. 2017-2018.

COPywriter


Generated the copy and logo for the New Bedford Parks & Recreation Department’s

“Safe Routes to Parks” initiative, and a client-facing brochure for Boston University's

"Cross-College Challenge," an interdisciplinary, project-based course.

(Clients: New Bedford Parks & Rec. Dept.; Boston University)

EDUCATION

BOSTON UNIVERSITY. 2014-2018.

Bachelor of Science in Communication. Arts Concentration in English.

SKILLS

SOFTWARE

Google Ads, Google Docs, Google Analytics

Microsoft Office Suite (Word, Excel, PowerPoint)

Adobe Acrobat

COMMUNICATION, etc.

Creative Writing (Satire, Poetry, Fiction, etc.)

Copywriting (Digital, Social, Print)

Knowledgable of SEO Best Practices

Laser-focused A.K.A. Detail-oriented

Organizational Skills

Team Player


PUBLISHED WORKS

SUMMER 2015, Vol. IV

My poem "Shut-In" is published in the Summer 2015 issue of Coup d’Etat, Boston University's literary magazine.