PUMA RETAIL PRODUCT COPY

When asked for a writing sample by PUMA, the global fashion retailer, I began researching their brand values to formulate product descriptions for 3 different styles found on their website: a teamsport jersey, a women’s tote bag, and a kids’ lifestyle sneaker. I found the right voice and formatting, as I wanted to closely match the existing product copy found on PUMA.com.

 
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FEATURES + BENEFITS

  • dryCELL: Highly functional materials draw sweat away from your skin and help keep you dry and comfortable during exercise

  • PERFORMANCE: Double-knit, interlock microfibre shell for comfort and performance

  • MOVEMENT: Stretch mesh underarm and back panels for breathability and unhindered movement

STYLE 1

SUISSE TRAINING JERSEY

PRODUCT STORY

Team colors run deep. So do you.

Wear your pride on your sleeve with the official training collection made famous by your favorite World Cup athletes.

Featuring a stretch mesh underarm and double knit, interlock microfibre shell, the SUISSE jersey combines athletics with innovation to deliver an unhindered performance for the superfan in all of us.

The signature formstripe sleeve is complemented by an Official Swiss Football Federation heat transfer logo, and a Swiss national flag emblem on the back. Rest (or don’t rest) assured, you will be representing your team in style, whether it’s on or off the field.

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DETAILS

  • Slim fit

  • PUMA Cat pigment print branding on right chest

  • Swiss flag-inspired heat transfer on back

  • Dynamic PUMA Formstripe graphic pigment to sleeves

 
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STYLE 2

MARNIE TOTE

PRODUCT STORY

A day at the office? Check. Night on the prowl? Check. Weekly boxing match? Never knew what hit ‘em. Whatever your schedule looks like, sling this bag over your shoulder and never look back.

With mesh organizer pockets, quick-access exterior pockets and a convenient key holder, the Marnie tote keeps all your belongings within arm’s reach. Available in a sophisticated shade of red, this classic tote includes the PUMA logo straps and metallic Cat logo to put a spring in your step, and keep you moving right on track.

DETAILS

  • 100% Polyester

  • 13.75” x 12.75” x 5”

  • Woven shoulder straps

  • Zippered Closure

  • Interior flap zip pocket, mesh organizer pocket and key holder

  • Quick access slip pocket on both sides

  • Logo metallic hardware and logo straps

 
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STYLE 3

RS-0 Play INFANT Sneakers

PRODUCT STORY

With pops of color and translucent detailing, these sneakers follow in the footsteps of 1980s video games, offering a fun nod to the past with an upgraded fit for today. A removable Kinder Fit sockliner and elastic closure ensure that these sneakers are designed with your junior athlete’s comfort in mind. The IMEVA midsole and non-marking rubber outsole make this a perfect choice in footwear to be worn and worn out by even the most ambitious future track star.

FEATURES + BENEFITS

  • IMEVA: PUMA’s midsole for lightweight and comfortable feel

  • Running System: PUMA's comfortable cushioning technology celebrates the reinvention of a unique moment or movement in culture

DETAILS

  • Update to the classic Running System Sneakers

  • Textile upper

  • Elastic closure

  • Removable Kinder Fit sockliner

  • Non-marking rubber outsole for traction