The vast world of social media can seem intimidating at first, but that’s on you. You have a responsibility to update your social media, or else you’re clearly hiding something and you’re probably an awful person. A serial killer, even. There’s something going on beneath the surface.
Unsure of where to start, or how to stay engaged? Here’s a comprehensive checklist for managing your social media:
Daily Duties
o Reply to incoming messages that are automated from the platform itself, because let’s be real, who would actually be messaging you?
o Check alerts for brand mentions and respond to McDonald’s’ attempts at being relatable to Gen Z
o Monitor for untagged mentions, related keywords, or anyone with a cute profile pic’
o Check current trending topics for any events or language you can include as well as avoid coming anywhere near
o Schedule your posts according to what will be the most impactful for your brand:
6-45 times daily for Twitter
1-2 times daily for Facebook
1-2 times daily for Google+, if that’s a thing
3 or more times daily for Instagram
Update Instagram Story daily
1 time daily for LinkedIn, which they should be more than grateful for
o Review products and services, but in a way that’s more fun and approachable than it is actually helpful
o Work on original content: videos, podcasts, an in-depth analysis of every decision made on RuPaul’s Drag Race, etc.
o Monitor competitor accounts for ideas you can steal, potential clap back opportunities, and any shifting goal posts in regards to being an acceptable person
o Engage with active followers and fans, most of whom probably don’t have jobs
Weekly Checklist
o Connect with influencers in the space to talk about where exactly things went wrong for you
o Check analytics and adjust scheduling and topics to align with Elon Musk’s personal beliefs
o Create and monitor weekly goals for engagement, even though divorce is inevitable when you only care about marrying for money
o Strategize with colleagues on how to ensure that your business is brought up on The View – and it better be one of the days where Whoopi Goldberg is busy (I like Joy better, personally)
o Check analytics for paid ads and sigh
Monthly Goals
o Check analytics for all platforms and consider being less annoying when you speak
o Go wild, trying at least one new strategy each month; flag down an intern who cannot afford to rent their own apartment for any follow-up analytics
o Set goals and helpful reminders for the month ahead, assuming global warming hasn’t gotten us by then
Quarterly Adjustments
o Review analytics quarterly and consider needed adjustment to scheduling, topics, your jawline
o Consider strategy changes for both paid and environmentally-friendly, locally-sourced audiences
o Review new strategies—integrate winning attempts at sarcasm, and discard those that didn’t get any attention from your crush
Annually/Eventually
o Review analytics annually and really consider where your life is headed
o Consider strategy changes for paid and organic audiences, such as making a TikTok lip-syncing to someone saying something in an unrelated context because you desperately need validation
o Consider brand messaging and adjust yourself by haphazardly grabbing your crotch in public as needed
o Research platform development, hair growth, hair losses